Association report 2/025
The year 2024 marked a turning point for many associations in the way events are designed and held. In an increasingly hybrid world in which physical and digital realities are merging, it has become clear that association events are still of central importance, but their design must change. The decision-makers we interviewed from a wide range of associations provide exciting insights into their experiences, learnings and expectations for the future. They report on successful experiments, new challenges and a strong focus on relevance, participation and targeted communication.